Spanis h-right political party "Vox" social media strategy

The number of followers of Instagram of ant i-immigrants is larger than any other political organization in Japan.

Vox leader, Santiago Abascal AFP Communication

The traffic to VOX websites and social media platforms has rapidly increased after the recent Andalcian election, when the fa r-right political party had a 10. 97 % vote rate and 12 local council seats.

Their Instagram account depicts the world with good and bad guys.

Sesal Calderon (Political Consultant)

The fact that VOX's Twitter, Facebook, especially Instagram accounts, have been gathered in a huge number of people from the age of 23 to 26. He was a journalist, sociologist, and a broadcaster student in a broadcaster, and was hired to excite the party's online profile from 2016 to 2018. "We say Manuel Mariskal, the head of the party's online account," we are changing to our own communication channel. "

This is not a new thing. It is a strategy of Popurist who has been trial and error, which was effective in making Donald Trump, Brazil's Jile Volsonaro, and Matteo Salvini in Italy were effective.

1. Website

According to Similarweb data, one of the major traffic monitors on the Internet, Voxespana. es had 59, 941 visitors in January 2018. At the beginning of the year, the Socialist Party (PSOE), Siudadanos, and Podemos were the only dusty, and the only people (PP) were beaten.

However, in September, VOX recorded 223, 017 access and all rivals. After the rally of 9, 000 VOX supporters in Madrid in Madrid in October, the number was tripled to 612, 658. "Redlines CEO, CEO of Redlines, who is a political consultant and cooperated with PP, says Cesar Calderon," It's amateur because it's trying to maximize your message and design. "

Unlike the web pages of other political parties, the VOX site is simple. There is an eas y-t o-understand navigation bar on the page, where their proposals are obvious to everyone: withdrawal of the Gender violence prohibition law, forced repatriation of illegal immigrants, Systema Outnomco (now delegated many authority to local governments). The abolition of the decentralization system.

2. Instagram

VOX rally held in Madrid in October. Kike Para

According to a report from the Spanish Digital Communications Association, VOX is far apart from the other growing platforms, Instagram. It is also a platform that attracts the most users aged 16 to 30.

VOX opened an Instagram account in April 2016. Their thoughts on the Spanish flag, the unification of Spain, and the Catalonia separation were reflected from the beginning. The photos have not been edited and are simple, trying to appeal to the younger generation, and "Students! Don't give up on SelectiVidad (university entrance examination)! Just studying will be for Spain." The post that gathers is a video that VOX attacks Podemos.

According to Gustavo Entrala, which opened the Pope's Twitter account, amateur approaches also increase reliability. The average voter in VOX is a man, but 68 % of Instagram traffic is a woman.

"This platform depicts the world from the viewpoint of good and bad," says Calderon. "Ideal for communication in this style. Especially the story is a 1 5-second post that does not allow the gray zone."

3. Facebook

Facebook is the most popular social media platform in Spain with more than 20 million users. VOX has a number of followers in 201, 000, less than Siudadanos and Podemos. About 65 % of Vox's followers are men, and more than half of them are over 45 years old.

Vox's proposal

From Vox's Facebook page

"I hate our freedom and the extreme unresponsive with us has dyed European city again with blood. It is necessary to take radical measures throughout Europe. VOX is in Spain. Propose the following.

• Closed of extremist mosques
• Exiles the fundamentalism, the obedience of a woman, and the Imam who promotes Jihad.
• The construction of a mosque that spreads Wahab, Sarafist, and other extreme ideology.
• Prohibits funding to the Spanish domestic worship area by the third country.
• Requires Spanish Islamic authorities to fully cooperate to identify extremists.
• Strengthen the border and build a wall that can not be crossed to Suea and Merrilla.
• The police and the army provide human and physical resources to effectively manage the Spanish borders along with related legal protection.
• Increase the national defense budget and rationalize

Their strategy is to publish a short video within a minute. During the election period in Andalusia, they developed a campaign called "#EspaГ±aviva" and approached all ages with such clips: "I am Sylvia, 40 years old. I am a housewife, 40 housewives. If you don't have a good parents, you'll have a lot of Andalcians.

For advertising investment, Facebook and Instagram are the main focus of VOX. "I invested for the rally of Madrid. I did the same in Andalusia," said party officials.

Advertising fees on Facebook vary depending on the target layer of the campaign. For example, it costs about 5, 000 euros to reach 100, 000 videos. The party has been developing another campaign since then, and the latest campaign was following the strasbourg attack last week. "Extremeism leaves blood stains in our city." We increase the national defense budget

Podemos is continuing several campaigns, but there is nothing in other political parties.

VOX has increased its approval rating a year ago. "Prisa News's social media analyst, Laura Mnyos, says," their strategies have been more aggressive since then. "

The party promises that if the administration is taken, it will eliminate administrative portraits called the "Autonomous District". As a result, only the Facebook page of the prefectur e-b y-one, such as Vox Madrid, with 30, 000 followers, is used. However, most VOX supporters are based in southern Spain. These local VOX pages are operated by volunteers. It is a theory that creating a small site will increase interaction with supporters and the content is suitable for the target. As a result, it can reach more people.

4. WhatsApp

WhatsApp is the most popular messaging platform in Spain. According to the news site El Confidential, VOX used it to send a large number of messages directly to supporters during the Andalcia election.

This strategy advertises a mobile phone number that the supporters can add to the contacts. And the followers receive Vox's message directly on their mobile phones. "We will receive the latest information on our activities. Please share with your contacts."

The party began gathering followers on WhatsApp in June, with 2, 000 in the first few days. Those who are now in the group prefer to keep the fact a secret. Calderon attributes much of its success to Vox's WhatsApp strategy: "They ask recipients to take an active role, to share the message with their friends. This is not a new approach; it was already used by far-right candidate Jair Bolsonaro during the Brazilian presidential elections."

5. YouTube

Vox's YouTube account was launched on January 15, 2014, one week after Podemos's. It currently has 60, 000 subscribers, more than any other party except Podemos, which has 77, 179. Their 1, 200 videos have been viewed more than 10 million times. They have many popular videos, including "Spain First" and "Defend Spain!" The same tactics are employed here, with short, direct messages like "You're the best!". Male conservatives make YouTube their stronghold. "They look for videos they can't find on traditional media sites," Entrara says.

6. Twitter

Twitter is Vox's first social media account. It was launched in 2013, but according to a Vox spokesperson, "We're not interested anymore. We're going for Facebook and Instagram."

The strategy is to tweet only a few times a day and retweet messages from right-wing journalists and news sites. For example, this week they tweeted: "50 hooded separatists tried to disrupt a Vox event in Barcelona. Pablo Iglesias, who is as quiet as a mouse in Galapagar, got no complaints."

Among all political parties, Vox has the fewest followers on Twitter, the social media platform that most Spaniards dropped in 2018. Meanwhile, Vox opened a Telegram account this Tuesday, where it currently has 6, 219 followers. 7. Links to far-right media

Many of the stories shared by Vox come from casoaislado. com, a far-right site launched in 2017 with xenophobic stories that paint foreigners as the enemy. "Santiago Abascal's party promises to boost Spain's demographics without the need for immigration," alluding to the country's low birth rate.

Experts say Vox has completely upended Spanish politics and will continue to do so. "Spain is months away from a big election year. As Americans discovered in their own presidential election, it's no use to just ridicule Vox or label them as right-wing extremists or fascists. You have to challenge the actual policies they propose.

Trump and Bolsonaro's winning formula

Tom C. AvendaГ±o

Jair Bolsonaro didn't stand a chance on national television. Brazil's electoral laws are designed to favor the most powerful politicians, giving him just seven seconds to promote his presidential campaign.

His traditional rivals, on the other hand, had a few minutes to pitch their policy proposals. But no one took into account that Bolsonaro has 8 million followers on Facebook, Brazil's favorite platform.

Using live video and memes, his message was a winning one. He also took advantage of Brazil's other favorite social media, WhatsApp. In Brazil's 147 million voters, 100 million 20 million people use WhatsApp every day, most of them 30 times a day.

Suddenly, 81% of his supporters used WhatsApp, compared to only 59% of his rival Fernando Hada's followers, according to the Datafolha institute.

Since 90% of Brazilians use WhatsApp groups to talk politically, Bolsonaro's team began to bombard them with content such as memes and far-right messages, and database agencies ensured that they reached thousands of mobile phone numbers. Before long, they conquered the app. An investigation carried out by the newspaper Folha accused many companies of investing more than 2. 8 million euros to create fake news in Bolsonaro's favor.

It was a copy of Donald Trump's own winning strategy in the 2016 presidential election. According to information obtained from millions of Facebook users, Trump's team produced as many as 50, 000 variations of each ad every day.

How to reduce cart abandonment and make sales (2024)

You're missing out on e-commerce sales - the data shows it. Here's how to recover abandoned shopping carts and make more money.

January 19, 2024

You have lost money. Every day, every day, every time you sell online, your website has lost potential orders. According to Baymard Institute, 70. 19 % of online shopping carts have been abandoned. Think of it. 70 people leave for 100 potential customers without purchasing. If you have earned such sales without losing, how much will your sales increase? Let's look at a simple example. If you are currently increasing $ 15, 000 in your online business and can lead to sales of 25 % of them, you can increase $ 45, 000 each year.

Cart abandonment can cause a lot of pain to the online business. This article describes why people abandon carts and what online retailers can do it. With this knowledge, you can take a step in turning the viewer into a customer.

What is cart abandonment?

Cart abandonment happens when the customer has not completed the purchase, despite the product in the shopping cart. This happens for a variety of reasons, such as no appropriate payment method, too high shipping fee, and simply changing purchases.

Why do people abandon online shopping carts?

According to a 2023 survey, the top reasons for abandoning the cart are as follows.

Additional costs are too high

It is clear that the cost is important for modern online shopers, so it is not surprising to know that the cost added at the time of chec k-out is the main cause of cart abandonment. Extraordinary fees such as unexpected shipping, taxes, and tariffs are not always clear for customers. These fees added to each product price are the reasons why 47 % of shoppers abandon carts and leave the site.

You need an account

Customers who come to the store for the first time want a quick and unpleasant e-commerce chec k-out experience. If you are asked to create an account, that is not the case. Input items such as birthdays and telephone numbers are not essential to purchase products online. Some shoppers feel irritated that they have to enter all information for one purchase. This is why a quarter of the chec k-out abandonment is the reason for the site to create an account. It is not easy to learn login, even for those who have created an account before. Only 13 % of people use the same password each time. To solve this problem, it is enough to provide a guest chec k-out option and an accelerator chec k-out option to memorize customers.

Delivery is too late

Shipping is a pain point for modern customers. About 45% of shoppers shop online for free shipping, but nearly a quarter of them abandon their cart if it takes too long to receive their order. The easiest solution is to decentralize inventory to warehouses in cities with high demand. The closer the product is to the customer, the faster it will get to them.

Checkout process is too long

Did you know that the average checkout flow contains nearly 12 form elements by default? Name, address, date of birth, etc. are popular form fields that help online retailers understand their customers. But your pursuit of information may be causing customers to leave completely. Long and complicated checkout processes are the cause of 18% of shopping cart abandonment. Luckily, this is an easy fix. Ditch the unnecessary form fields and use a checkout solution like Shop Pay. Shop Pay saves your customer's information and allows them to purchase the items they added to their cart with just a tap. No need for a three-page wall of questions.

Unclear prices

High shipping costs are a major cause of cart abandonment. Similarly, many site visitors (17%) abandon their cart because they are unable to calculate the total price of their order in advance. Customers may be charged extra fees when buying online, especially when buying from a foreign country. Import taxes and currency conversions all play a key role in determining whether it is worth buying from an online retailer.

Website is untrustworthy

With sensitive information such as credit card details and home addresses being transmitted through online checkouts, it is no wonder that modern shoppers are concerned about their privacy when shopping online. Around 19% of people who abandon their online shopping carts do so because they did not trust the site they were entrusting their credit card information to. Implementing SSL certificates, highlighting customer testimonials, and displaying guarantees and trust badges on ecommerce websites can all help combat this.

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Ecommerce Shopping Carts: Definition, Options, and How to Choose (2024)

Check out our guide to ecommerce shopping carts! Explore the features and benefits available to power your online store. Streamline your checkout process by choosing the right shopping cart software.

What is the average shopping cart abandonment rate?

Desktop: 73%

• Mobile: 85%
• Tablet: 80%
• The location of the customer also helps to abandon online shopping carts. 86 % of Spanish shopping baskets are abandoned on the way. On the other hand, the Netherlands's abandonment rate is the lowest of 65 %.

Some products are highly abandoned on the way. Fashion, luxury, baby and kids category products are more likely to be "website window shopper".

Surprisingly, the cart abandonment rate was the lowest in December, 77 %, compared to 82 % at peak in January. Black Friday and holiday sale mean that discounts and coupon code can be used more, stimulating shoppers' willingness to buy.

Impact of abandonment of shopping carts

It is a loss of revenue for your business without choosing a "completing order" button. The e-commerce store has been reported that it has lost $ 260 billion every year to abandon the cart.

So what happens after the customer leaves the site?

Buy at the same retail store at a later date

In many cases, products left in the shopping cart are purchased at the same retail store on the same day. This is thanks to shopping cart recovery emails and retargeting ads. Half of the person who clicked on the cart abandoned email has been purchased.

Purchase from another retailer

If someone abandons an online shopping cart, it is highly likely that the person who arrives there will end sales. For example, if a person looking for a T-shirt on your website abandons the cart, if competitors come out in front of the same customer first, you will be more likely to get sales.

Purchase at store

E-commerce has overtaken the conventional retail business, but some use the website of the store for window shopping. Once the potential customers are determined what they want to buy, they go to the store and use the online cart as a shopping list.

Abandoned the purchase completely

Not everyone who puts the product in the shopping cart will ultimately buy you or from other online retailers. Some people have no intention of purchasing and put the product in the cart in half fun, while others have completely forgotten (and there is no reminder from the seller).

Seven strategies to collect abandoned carts

Use a reliable e-commerce platform.

1. Accept another payment method
2. Make the shipping fee free (or discount)
3. Emphasize the return policy
4. Target the cart abandoned people on other online sites
5. Optimize cart abandoned emails
6. Provide on e-clic k-out
7. 1. Use a reliable e-commerce platform

A journey to regain lost e-commerce revenue does not start with chec k-out pages. User experience as a whole affects the possibility that customers will complete the purchase. The success is rooted in choosing the best class e-commerce platform.

Check if your e-commerce platform is responsive. Cart abandonment is the highest among tablets and mobile users. If the site speed is too slow or you need to pinch or squeeze the page, the mobile user experience may decrease, which can lead to an increase in cart abandonment.

Choose a template that changes according to the loaded device. The SHOPIFY theme library offers more than 100 plug and play responsive theme.

Finally, let's consider an app that can reduce cart abandonment of the entire EC site. For example, Keeper can be purchased from SHOPIFY App Store. This remembers the products that the customer put in the online cart. If the customer leaves the site and returns at a later date, the product is saved and ready to purchase.

2. Accept another payment method

The era when customers had to enter a long card number in the browser have long ended. Approximately 11 % have abandoned shopping carts because the retailers did not provide sufficient payment methods.

The most popular payment methods include:

Shopping app (shop pay, PayPal)

• Digital wallet (Apple Pay, Samsung Pay, Google Pay)
• Purchase now, postpay (SHOP Pay installment payment, KLARNA, Four, AfterPay)
• One of the four member stores that use the shoppay installment payments, the average order will be 50 % higher by allowing customers to distribute costs by multiple payments. Customers can distribute the price of expensive products over a long period of time.

There is no need to review the existing payment system. If you use a plu g-an d-play app like SHOP APP, customers can use your favorite payment method and purchase products in the cart with one click.

Bebemoss offers multiple payment options, including Shop Pay, Google Pay, and Four to reduce cart abandonment.

3. Make the shipping fee free (or discount)

There is no doubt that Amazon has changed the way to buy shoppers online. As a SME, how do you compete with Amazon's free (and day) delivery options?

Amazon's delivery service is one of the biggest motivations for shopping on the site, so about 24 % of people have abandoned carts because the delivery options are too late.

Consider providing free delivery to customers and displaying them in the chec k-out process. It is also possible to bear the shipping fee of an order of a certain amount or more, or add the average shipping fee to the retail price of the product.

There is a way to present a cheap shipping fee in the middle of chec k-out, even if the shipping fee cannot be completely zero. There is the following method:

Use a lightweight packing material to reduce weight

• Use SHOPIFY delivery
• Providing free delivery or pickups in the local area
• 4. Emphasize the return policy

Return policy is not necessary only after purchase. The 16%of the cart abandonment is happening because shoppers were not satisfied with the return policy in the process of chec k-out.

Online retailers are suffering from returns. So, isn't it meaningful to display the return option before purchasing? Not always. Shoppers want to know that online products have optional options.

By displaying a return policy in the middle of chec k-out, you can reduce shopping carts. As in the example of Bear Mattress, just preparing some small graphics that explain that you can buy it with no risk can be effective.

BEAR MATTRESS aims to reduce cart abandonment by emphasizing 100 nights and no hassle return policies.

5. R e-target the cart abandoned people at other online shops

The appeal of online shopping is that most customers use multiple channels at the same time. Social media, e-mails, and other advertising slots on other websites are the best places to reduce cart abandonment.

Are you not convinced? According to the survey, retargeting can be used to recall up to 26 % of customers who have left to your website. In addition, three out of four shoppers have noticed retargeting ads. 26 % of them click on retargeting ads and return to your site.

Facebook is one of the social platforms that can easily return shoppers who have left products online. Set up pixels on your site and collect data on shoppers. The data is synchronized with the Facebook profile.

Dynamic product ads encourage them to return to your website to accurately display the products in the cart and complete the purchase.

6. Optimization of cart abandonment email

The Carto Recovery Mail Campaign is another way to regain lost profits. Like the retargeting ads, we collect product information data such as which products have been put in the cart, size, color, etc., and distribute reminded emails to complete the purchase.

This type of e-mail marketing campaign is more than 40%, which has been significantly improved from 21%, a venture benchmark for general retail businesses. One out of two cart abandoned email recipients clicked, half of which have been purchased.

So what is a good cart recovery email? If there is a reminder of the cart abandoned product and a special incentive (free shipping, etc.), it is enough to convince shoppers to continue purchasing.

LIQUOR LOOT emails are very useful for reducing shopping carts.

The timing is important to remind you of the products that are in the shopping cart. Most (77 %) of the person converted from the WHITE River cart abandoned email is converted within the first hour.

"In other words, John Chao, a c o-founder of Torester, says," In other words, a cart recovery tactic, like waiting for six hours and following up, has failed for more than a day. ""

7. Provide one clic k-out

The success of the e-commerce site depends on the chec k-out experience. If it is a positive experience, shoppers will reach the purchase confirmation page with as few clicks as possible. If it is negative, you will leave on the way.

Earlier, 18%of cart abandonment mentioned the fact that it was due to complicated chec k-out.

The average large E-commerce business can improve the conversion rate by 35 % by the better chec k-out design. Estimated $ 260 billion lost orders can only be recovered by better chec k-out flow and design.

One way to do this is to provide seamless chec k-out processes like on e-clic k-out. Not only is it essential for quick conversions (SHOP Pay improves chec k-out speed by 4 times), but on e-click checkout has proved to increase conversion by 35 %.

If the buyer uses the shop pay for the first time, the information will be saved for the next purchase. After that, you can safely check out with a simple tap operation.

The Turshirt Company uses Shop Pay so that shoppers can purchase products in carts in one click.

Chec k-out using a shop pay offers a seamless experience to shoppers. Therefore, according to our survey, chec k-out using shop pays shows a 1. 72 times conversion rate on average compared to the case of using a normal chec k-out.

Although the advantage of the shoppay conversion is clear on both mobile and desktops, mobile has improved significantly and the chec k-out of the shop pa y-out is 1. 91 times that of normal chec k-out.

This is a great advantage for consumer direct sales brands, which are divided by mobile conversions.

Let's regain the lost e-commerce sales

These shopping cart abandonment statistics proves that you have money on the table. People are already visiting your website. More than half of those who like the product so that they can be put in the cart has left the cart without purchasing.

Complex chec k-out processes, unclear price settings, and expensive shipping costs are a major factor in which shoppers decide to leave.

Good news? It can be prevented. Use these techniques to reduce the abandonment of the online shop.

Change chat into sales with SHOPIFY INBOX

SHOPIFY INBOX is a free app that chats with shoppers in real time, look at carts, share discount codes, create automatic messages, and sell from SHOPIFY management screen. You can understand whether it will affect.

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• FAQ on abandonment of shopping carts

What are the main causes of abandonment of shopping carts?

Most people who abandon shopping carts are too much extra cost. 47 % of people have given up their purchases because their products are expensive, such as shipping fees, insurance premiums, and taxes.

What is a good cart abandonment rate?

The average cart abandonment rate is over 70 %. If this average value is lower, the online shopping cart abandonment rate is good.

What percentage of online shopping carts will be abandoned?

According to a 2024 survey, 70. 19 % of all shopping carts have been abandoned, which is higher than the previous survey.

What is a cart abandonment theory?

Abandoned cart theory is the idea that a person's sel f-management ability is determined by the choice of returning the cart to the original location or the last place used.