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The ultimate guide for beds on Facebook and gambling ads

Suppose you are promoting games using social advertising for a major betting gambling client.

The goal is a plus ROI, but you already hit the brick wall and noticed that the standard recognition campaign was insufficient.

Betting companies are focusing on betting's Facebook ads, but the workflows quickly become complicated. In addition, there is almost no engagement with general campaigns and standard Facebook dynamic ads.

Usually, the game promotion changes every hour. There are also many legal and licensed issues, which can cause work to be delayed.

With the automation of the workflow, these problems can be solved at once. The automation of the workflow allows you to effectively create multiple campaigns, including highly relevant offers, in a few seconds. The best thing is that it will be possible without increasing the number of staff:

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Use the live time data before the game to increase your expectation.

Most betting ads on Facebook fails.

There are two main issues in Facebook gambling ads:

• Compliance with all licenses and laws in the country that posts Facebook or ads.
• Due to the dynamic nature of the betting industry, the campaign must be changed many times a day, resulting in a general and outdated ad.

Speaking of legal issues, Facebook did not approve online gambling ads until recently.

Thankfully, the Facebook stance on online gambling advertisements is now more flexible. At present, gambling ads on Facebook are allowed in countries where online gambling is legal.

In the new guidelines, both online and real stores can post ads on Facebook and Instagram:

• To comply with the national laws where the campaign is implemented.
• Approval of advertising by Facebook

Betting offers are frequently changed a day, so they are under pressure. Creating social ads by hand (creating creatives one by one and distributing ads every hour) means that you cannot display the right ads at the optimal timing. Facebook has no time to optimize the campaign for better performance after the learning stage.

Automatically automate the promotion of all casino games.

Therefore, 2022 is a turning point for betting and casino advertising on paid social. If rea l-time data is integrated into campaigns and hundreds of offers every day, paid social ads for betting and gambling will be lifted.

Note

Check the required prerequisites before jumping into the online bed or casino world and supporting ventures: What are the conditions for posting online vet in HUNCH? ‍

First, you need a Facebook official license. It is also necessary to open the feed so that the advertisement can be personalized.

As a META business partner, we follow the META policy. Unfortunately, if you do not have a license for online beds or gambling ads, you will not be able to advertise through HUNCH.

Facebook ads for betting and gambling by automation of workflow

Facebook has millions of ads every month. By automating the workflow of the campaign, you can make a difference with others.

By utilizing first party and thir d-party data, you can create attractive and personalized creatives that resonate with the audience.

In other words, you can advertise thousands of different games and games every day.

Betting advertising dynamic creative

The betting campaign workflow automation system focuses on automating the promotion of the betting match in real time. This solution has multiple benefits:

• Rather than a general offer, display a highly relevant personalized offer to enhance the relevance of betting Facebook ads.
• By automating the workflow, you can save all processes every day, from creative creation to campaign development.
• You can create more than 1000 different ads for more than 1000 different matches.

Providing highly relevant, personalized attractive CL

In addition, there are two main methods to use dynamic creative for betting paid social:

• Previous advertisin g-Advertise the game on the day the match is held.
• Live Advertisin g-Advertise the game during live

Dynamic creative for casino advertising

Of course, if you have a casino advertisement license, it is extremely difficult to expand your awareness and get attention on Facebook.

Use casino ads to stand out.

Users are exposed to large amounts of ads every day. So how do you use casino ads to stand out?

It is easy to use the power of data driven advertising and dynamic creative.

Casino advertising dynamic creative is based on automating individual casino games, such as poker and roulette.

You can create multiple advertising types such as images, videos, stories, and curuses based on various categories (for mobile/ desktops, new/ popularity, etc.).

Dynamic advertisement for solution casino s-Convert standard DPA feed to casino game feed.

Facebook and Instagram have many casino players, so it is expected that a large number of Facebook pixel events will be recorded. And Facebook releases a lot of data and quickly ends the learning stage.

Combine the brand with the brand.

Here are two important factors for setting the automation of the workflow:

• Data fee d-feed represents data sources used to automate creative production and media baying processes. Here, enter all the data you want to include in the ad (information on games and games, etc.).
• Facebook Pixe l-Used to track user behavior.

Therefore, regarding casino advertising, it is necessary to consider the whole picture.

Enhance the revitalization of the user.

Betting and gambling advertising feeds and pixels setting method

Regarding feed data, there are examples as follows:

• Sports team logo (for betting games)
• Match/ promotion time
• Name of the match
• Exceptional offer to use
• Campaign start time and end time
• Campaign audience

Betting and gambling advertising Facebook Pixel Event

To create an effective marketing performance channel for betting and gambling, you need to adjust the tracking that Facebook is used in the algorithm. Therefore, set all the details of the following pixels:

• Page Vie w-Trigger is triggered on each page.
• Complete Registratio n-Trigger is triggered when the user is registered or activated.
• Content displa y-Triggered when a casino game is held (with game ID parameter).
• Add to Car t-Trigger is triggered when a user adds a deposit to the account.
• Purchas e-Trigger is triggered when users perform transactions (tickets, chips, etc. -with money parameters).

Static assets such as logo, image, and other accumulated information are incorporated into the feed. HUNCH automates workflows, creates dynamic product templates, and creates more than 1000 contexts and attractive ads.

In a nutshell, using only one performance marketing specialist can automatically distribute campaigns every day to multiple markets.

Mozzart Bet, a leading betting company in South-Eastern Europe, recently partnered with Hunch to automate their campaign workflows to promote different betting offers at the right time. By spending less time on operational tasks and more on strategy, Mozzart Bet improved their ROI and got better results with fewer resources.

Deliver more relevant content and connect with your audience.

Europebet, Georgia’s largest betting company and a leading bookmaking and online gambling company, also partnered with Hunch to diversify their advertising channels to advertise personalized and creatively on Facebook without manual effort. Their advertising channels were limited to static banners, key messages and a few promotional offers.

By connecting their feeds to Hunch, they were able to leverage Hunch Creative Studio to advertise on Facebook without having to manually update details.

This allowed Europebet to create compelling ads and save time thanks to automation and feed management.

Get noticed with on-brand creative.

Before moving forward, it’s important to define your audience segments. Careful segmentation of your audience will ensure your creative is shown to the right people and maximizes your ROI.

Audience Segments and Lists for Gambling Ads on Facebook

In the betting and gambling industry, there are two main types of audiences:

• Acquisition audiences - people who haven’t yet registered on your site (e. g. LAL, interest-based, broad audiences)
• Retention audiences - people who have already registered on your client’s platform (e. g. customer list audiences)

Make sure to use swipe up!

When it comes to retention, you can go even further and define subcategories:

• Registered users
• Activated users
• Users who have made a deposit

In short, workflow automation is all about promoting every match at the right time, at scale, to your entire audience.

What could be more powerful than that?

Now, we can say that we have mastered the basics of workflow automation and Facebook ads for betting. Let’s dig into the best-performing strategies for betting and casino companies.

Betting and Casino Advertising Strategies Promotion Types There are two main types of promotions in the betting and casino industry: Permanent Promotions - Promotions that run throughout the year

Special Campaign Promotio n-Promotion from other marketing departments.

• Use Casino Feed.
• By using the automation of the workflow, you can respond to constant promotion and match changes and release campaigns at the right time.

Therefore, if you partner with HUNCH, you can create both promotional dynamic ads. In addition, both promotions can be organized in one (that is, the current special promotion can be used and combined with related games).

Change paid social for gambling into a performance marketing channel

Betting and gambling Facebook ads are a very delicate theme. It is necessary to change promotions and offers at all times, putting a burden on the i n-house staff. Local laws and Facebook policies make the situation even more difficult.

That is why betting, gambling and casino brands need to shift to an offer in line with context, which has been supe r-personalized in marketing activities. This is the next big flow of the gambling industry.

This idea is to change paid social for betting into a performance marketing channel. If you think this is perfect for your company, please contact our customer success manager and book a free strategic call.

FAQ

1. How to advertise gambling on Facebook?

Facebook's stance on online gambling advertisements is now more flexible. In a country where online gambling is legal, Gambling advertisements on Facebook are allowed.

Please comply with the national law that conducts campaign;

Get advertising approval from Facebook < Span> Special Campaign Promotio n-Promotion from other marketing departments.

• Use Casino Feed.
• Approval of advertising by Facebook